We know how much a brand of any company associates it with getting success or failure. Branding is basically helping your company to reach more people and help you to impact people’s minds. When your brand is related to the customer’s needs, it will give value to them.
So the question arises how you can make your product a brand and increase authenticity for success.
People’s mentality always moves towards that company’s product who are present in first in that category segment. So to become popular and make your product as brand firstly select category according to your selection on which your company become first.
For example, Red Bull launches its product in the energy drink category. When we think about energy drinks only one product comes into the mind of people that is Red Bull.
It is the most important part of branding your product. If you just think your product is first or best in a category but your product is not fitter or better than other products in the same category, then it gives your product a failure.
So try to make your product much better than others, so that people think about your products and always have a good experience.
By this, you will make your product not first in that category but also fitter than other company’s product.
When we think to promote our product as a brand, then we have to compare our product to other existing products. How is it possible? Just think about Domino pizza and Pizza Hut, Domino pizza position themselves as delivery in 30 mins.
So using the same process you have to position your product.
Avoid Line Extension
When you think about launching the product in different categories then never put that product under the same brand. It’s because if your company is best in other categories then launching different products under the same brand makes your company confusing to people’s minds.
When you think to make your brand better than others first think about competition, and search which companies are close to your product but work differently. Take the example of Alexa which is voice search and Google is text search.
So understand the need of customers and take proper action to give want they want from your product.