Selling a product has now become an art. Those company who knows how to persuade the people about their products make large revenue.
The question arises, how some companies are doing it and some are not capable to persuade. Your wait is now over. We will tell you the SSALEE strategy that makes you think about changing the way of selling the product.
Scarcity
Many company use this strategy to persuade people and build panic towards their products. When somebody shows interest in some products, they will send you details about that product and tell you, please buy it as limited stocks are available.
Understand this strategy, this is called a scarcity strategy. It builds panic in the buyer’s mind so that if they don’t buy that product they will lose it.
Social Proof
It builds belief and helps customers to know that the products they are going to buy are good or bad. It validates that before you buy what are the feedbacks from other people about the product. This builds trust in the product of the company and what they are selling is great and increase the satisfaction level of people.
Authority
We always say when somebody comes to us to sell the product they say we are a senior sales executive or another prestigious post of that company. It gives us to think that we are dealing with products from trustworthy people.
This person is responsible for our products. If any product is defective or gets damaged after some time, they will take it as the authority of products and solve our problems associated with the product.
So if you want to sell your product online or offline you have to be accountable for it and shows that you will do it as an authority of the company.
Liking
Many surveys statement come and guide various companies sellers to understand the liking nature of the people who show interest in your product. It is said, people always are in search of those things that they think the company vision is like our thinking and it will satisfy our needs.
So to persuade people every company has to associate with the people directly to understand their likable product so that your product will be sold and increase your success rate.
Escalating commitment
This strategy is not helping only to gain trust in the public towards your company but also helps to grow and achieve your target. Commitment is important in every aspect. What you are promising to give values to customers are satisfying people need or not.
If you will lack in this strategy try to escalate your commitment statement and deliver the best product to people every time.
Exchange
This is an important and interesting factor that not only increase sales but also increase customer interaction with the company. This builds trust about your product and also how you will take new innovative ideas to the product. It allows customers to believe how much you are providing extra benefits to buy. When customers will know that you are providing an exchange offer to the new upcoming product then more people want to buy the product from your company.
Remember one thing the way you treat your customer to their need and satisfaction it will automatically increase your growth for a long period.